Yellow Door Hynotherapy, 2021

Logo design and visual identity for Yellow Door Hypnotherapy, a contemporary practice specialising in women's happiness. Hypnotherapy is used to create a state of focused attention and increased suggestabilty. The juxtapostion between the lettering and visual illustrates this idea of the mind being focused yet transported during treatment. With a carefully chosen colour palette and softly rounded lettering, creates a welcoming, reassuring and calming identity.